Hair care ? It is very important for women that this is one of the most influential factors for their self-esteem. A study carried out by TRESemmé on 1,180 women and 440 men from all over Spain reveals hair care habits in our country, which we inspire or for whom we ask for advice when choosing a style.
After the face the hair? This is the part that interests most Spaniards. 72% of respondents say they pay close attention to their hair every day, followed by 26% who only wear them on weekends or special occasions, or 2% of respondents who never do.
In terms of time spent on hairdressing, 47% of respondents say they use on average 5 to 15 minutes a day to get the desired style, while 29% say half an hour and 10% about an hour. spend more on one of the tasks for which you spend more time on a daily basis. The remaining 14% spend less than 5 minutes a day on their hair.
Do you want to take care of your hair at home or in a beauty salon?
65% of respondents say that it is necessary for healthy hair to go regularly to the beauty salon. On the contrary, 20% ensure that you do not have to use expensive hair care products to get that care and vitality?
However, the truth is that most Spaniards (48%) have invested between 10 and 25 euros in hair products each month, against 27% of Spaniards spending between 25 and 50 euros a month, or 18%. are. who invests between 5 and 10 euros. A reduced share of 7% indicates an average expenditure of 50 to 200 euros for these items. This is one of the parts of the body where more money is invested.
The frequency of washing hair depends on each type of hair
Regarding the hair care habits of Spanish women, we find that 48% of them say to wash their hair every other day and that most products are shampoo, 23%; the mask 20%; and the air conditioner 16%.
Anthony Llobet, TRESemmé's professional stylist, said, "Women often do not know how often to wash their hair every week, washing does not damage the hair more often than others." It all depends on the needs of the hair type. You must determine the ideal frequency so that the hair does not become greasy. "
The most common style products used by Spanish companies are foams, straighteners, heat protectors and anti-frizz products in this order.
Little innovation in hairstyles
Regarding the preferred style? The results obtained by the Spanish show that they are quite traditional, 47% of respondents preferring to keep their usual hairstyle and make a few small touches when they go to the hair salon.
The main reasons they would have a new look would be the improvement of the current hairstyle (34%) or a pleasant feeling (28%), but never because of a sentimental breakup (2%).
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